Best 15 AI Email Marketing Tools: Your Competitive Edge [2023]

Ai email marketing tools
• By Chris Manson
• Updated June 1, 2023

Are you ready to dominate your inbox, and get ahead with the top 15 AI-powered email marketing tools, and outpace and outshine your competition?

This enlightening post will turn the spotlight on AI email marketing.

Discover how features like email validation and identifying risky sending patterns can optimize your email marketing strategy and your existing email marketing program.

We're revealing the 15 best AI email marketing tools that use this clever tech to make sure that your customers get the most relevant messages and to make personalized emails smarter, sharper, and way more engaging.

It's time to discover the power of AI, predictive analytics, and other email automation tools to take your next email marketing campaign to new heights!

This article might contain referral links from our chosen partners, that may bring us a small commission at no additional cost to you. Please read our disclosure page for more details.


Difference Between Email Marketing Tools and AI Email Marketing Tools

  • Traditional email marketing often involves manual effort and generic content. In contrast, AI email marketing automates and personalizes content based on user data.

  • AI tools analyze recipient behavior for optimal email timing, whereas traditional email marketing typically doesn't.

  • AI tools can conduct A/B testing and adjust performance-based strategies, whereas traditional email marketing relies more on preset strategies.


15 Best AI Email Marketing Tools

Now that you're familiar with the concept of AI in email marketing let's unveil the stars of the show: 

1. Drift

ai email marketing tools drift

Drift email is a highly efficient ai email marketing tool that seamlessly integrates with your MAP and CRM systems.

It updates old contact information and finds new contacts for your business.

In addition, Drift email now implements advanced techniques to prevent invalid email addresses, ensuring that your communications reach the intended recipients.

This means you can send real people's emails to the right person in your team, which helps you respond quickly to customer feedback and build your customer base.

Features:

 • Real-Time Notifications.

 • Conversational Landing Pages.

 • Advanced Audience Targeting.

 • A/B Testing.

 • AI-Powered Chatbots.

Pros: 

• Drift email allows seamless integration with other applications.

• Real-time human communication for lead generation.

• Intelligent targeting for efficient lead capture.

Cons:

• Time-consuming setup process.

• Inaccurate identification of prospects' identities or locations.

• High pricing compared to competitors.

Pricing

drift pricing
  1. Premium Plan ($2,500/month, billed annually): Ideal for small businesses.

  2. Advanced Plan (Price on request): Aimed at personalized audience engagement and increased lead generation.

  3. Enterprise Plan (Custom Pricing): For businesses aiming for extensive scalability.

Our Take

Despite a few hitches in setting up and adopting new features, its exceptional customer service and analytics capabilities make it worth considering for enhancing the customer journey, interactions and strategic decision-making.

2. Campaign Monitor

Campaign Monitor marketing automation platform

Campaign Monitor is a comprehensive AI emails marketing tool offering features like campaign creation and automation, signup form building, and centralized campaign management.

Its sleek design and user-friendly interface make it ideal for email marketing newcomers, independent entrepreneurs, and agencies.

Features:

  • "Countdown Timer" feature to create urgency in emails.

  • Dynamic email content that updates with each open.

  • Flexibility to design emails in both light and dark versions for any branding style

Pros:

  • A comprehensive toolkit for email marketing campaign analysis.

  • Straightforward creation and launching of targeted email marketing campaigns.

  • Simplified tracking and managing of email campaigns.

Cons:

  • Customer service is average.

  • Initial setup may have limitations and delays.

  • Occasional freezing requires frequent saves during work.

Pricing

  1. Basic Tier ($9/month): The starting level, providing essential features, accessible when you sign up.

  2. Unlimited Tier ($29/month): This level offers unrestricted service access. 

  3. Premier Tier ($149/month): For advanced needs and more extensive operations.

Our Take

Campaign Monitor delivers a comprehensive, user-friendly email marketing service perfect for beginners and pros alike, packed with customizable templates and powerful automation tools to ensure effective audience engagement.

3. Mailchimp

Mailchimp sales page

Mailchimps innovative artificial intelligence (AI) incorporation revolutionizes email marketing strategies.

It empowers businesses to grow and scale by leveraging advanced technology features like marketing automation tools, customizable email templates, and an intuitive landing page builder.

Features:

  • Free access to pre-built email templates.

  • Initial 30 days of email support.

  • Assisted onboarding.

  • Basic automation.

  • A/B testing.

  • Enhanced automation.

  • Predictive segmentation.

  • 24/7 support.

  • Custom-coded templates.

  • Multivariate testing.

  • Dedicated campaign manager.

  • Priority phone support.

  • Dedicated onboarding.

Pros:

  • Impressive template editor.

  • Limitless integration opportunities.

Cons:

  • The high price of the premium plan.

  • Not-so-convenient method of counting subscribers.

Pricing

  1. Free Plan ($0 per month): Perfect for beginners, the Free plan allows users to create email campaigns.

  2. Essentials Plan ( $13 per month): Essentials plan enables you to send the right content at the right time.

  3. Standard Plan ( $20 per month): Offers personalization, optimization tools, and enhanced automation.

  4. Premium Plan ( $350 per month): Offers the most advanced tools.

Our Take

Mailchimp's AI email marketing tool is best suited for businesses of all sizes looking to leverage big data-driven insights to refine their email campaigns.

It's especially beneficial for those who want to personalize their customer interactions, predict customer behaviors, and maximize the return on their marketing efforts.

4. Phrasee

Phrasee homepage

Phrasee is an advanced AI-driven platform that revolutionizes digital marketing communications, including email marketing, social media ads, push notifications, and more.

With its cutting-edge natural language generation (NLG) and machine learning technology, Phrasee automates creating and optimizing marketing copy, making it an invaluable tool for enhancing your marketing campaigns.

Phrasee uses advanced deep learning networks and data-driven optimization to predict and generate relevant messages in natural language.

By doing so with ai tool, it ensures that the right messages are delivered to a larger audience, resulting in increased revenue.

Features:

  • Automate experimentation to reach a wider audience.

  • Write email subject lines, headlines, and calls to action.

  • Uses Natural Language Processing (NLP) and generation (NLG) algorithms to craft compelling marketing copy.

  • Boost engagement with AI-generated automated messages for push notifications.

Pros:

  • Effective in converting leads into customers.

  • Utilizes machine learning and natural language generation to automate the lead conversion,

  • Supports and understands multiple languages.

Cons:

  • Pricing needs improvement to be more affordable for small businesses.

Pricing

phrasee pricing
  • Phrasee offers customized pricing plans.

Our Take

Phrasee revolutionizes marketing communications with optimized copy that engages a wider audience and boosts revenue.

It excels at converting leads and supports multiple languages.

Phrasee may not be the best fit if you prefer a traditional approach or have budget constraints.

5. Rasa.io

Rasa.io homepage

Rasa.io is an advanced email automation tool that uses artificial intelligence to send personalized emails to every subscriber.

It analyzes your subscribers' past data and suggests each person's most relevant email content. This personalization helps increase the number of people who click on your emails.

Features:

  • Streamline content aggregation, automation, and curation with AI tools.

  • AI-powered newsletter tool.

  • Connect with other platforms for enhanced functionality.

  • Efficiently handle multiple email newsletter accounts.

Pros:

  • Deliverability insights on email performance.

  • Automatic content curation for newsletters, including scraping blog articles.

  • Seamless integration with CRM for adding new contacts to distribution lists.

Cons:

  • Editing limitations on tablet or mobile devices require desktop access.

  • Precision is required when toggling articles to avoid hyperlinking errors.

Pricing

  1. Standard Plan (Starting at $29/month ): The Standard Plan provides essential features for managing your newsletters.

  2. Pro Plan (Starting at $499/month ): The Pro Plan offers advanced capabilities.

  3. Plus Plan (Starting at $140/month): The Plus Plan is designed for businesses with moderate subscriber counts.

Our Take

Rasa.io's uniqueness lies in its ability to deliver customized content to each subscriber, making it an ideal solution for businesses that want to provide a personalized email experience.

Due to some editing issues on mobile devices, editing on the go may be a constraint.

6. Customer.io

customer.io email marketing platforms

Customer.io is a comprehensive platform for automated messaging, enabling the creation of personalized emails to your users.

Its unique functionality allows users to craft automated workflows and transactional messages, deploy API-triggered procedures, or design engaging newsletters while leveraging the same customer data.

Features:

  • RESTful API for creating, updating, and deleting people and event data.

  • Quick setup with platforms like Segment, mParticle, Hull, and RudderStack.

  • Integration of in-app messages and push notifications into your messaging strategy.

Pros:

  • Great for running onboarding and leading nurturing email campaigns.

  • Supports real-time data from user platforms for precise customer segment communication.

Cons:

  • Limited customization options.

  • Less suitable for users with large customer bases.

  • Initial setup requires assistance from a developer.

Pricing

  1. Essentials ($100/month): For startups/small teams.

  2. Premium: For high-growth companies

  3. Enterprise: For large-scale companies.performance

Our Take

Customer.io automates and personalizes emails for targeted communication and engagement. Flexibility, user-friendliness, and robust segmentation are its benefits.

However, due to scalability, expense, and data management issues, it may be difficult for users with large customer bases.

7. SendX

sendx homepage

Offering some of the most cost-effective plans in email marketing platforms in the industry, SendX.io is a suitable email marketing software solution for beginners due to its simple interface.

It includes email automation tools, workflows, autoresponders, a landing page builder, time zone delivery, and an intelligent send feature that leverages historical data personalize email delivery times.

Features:

  • Automates email marketing processes.

  • Enhances email deliverability control.

  • Allows detailed performance tracking.

  • Facilitates email performance analysis.

Pros:

  • Excellent development and support 

  • Comprehensive features at a great price 

Cons:

  • Delayed communication due to time zone differences 

  • Limited analytics and reporting for targeted campaigns 

Pricing

Pricing depends on the number of subscribers. For example:

  • 1 - 1,000 subscribers: $7.49/month (annual), unlimited emails

  • 1,001 - 2,500 subscribers: $14.99/month (annual), unlimited emails

  • And so on.

Our Take

SendX.io is an all-in-one email marketing service providing affordability, user-friendliness, and a solid range of features.

However, Compared with leading competitors like GetResponse and ActiveCampaignSendX struggles to give a standout marketing experience.

8. GetResponse

Getresponse homepage

GetResponse offers robust lead-generation tools, converting unidentified contacts into dedicated customers.

This email marketing tool empowers you to automate a wide range of emails, encompassing newsletters, transactional emails, bespoke campaigns, and more.

Features:

  • Trigger emails at specific times or based on data-driven events.

  • Send one-time email broadcasts with updates and special offers.

  • Set up automated email sequences to follow up and nurture subscribers.

  • With this paid add-on, use SMTP-triggered emails to send receipts or reminders.

Pros:

  • Offers a range of unique templates for customized campaigns.

  • Provides a detailed and accurate statistics system.

  • Tools save time and resources.

Cons:

  • The real-time API scans could be more robust.

  • Some issues with importing and accepting email lists.

Pricing

getresponse pricing
  • Free Plan ($0.00/month): Offers basic features with up to 500 contacts. 

  • Email Marketing Plan ($15.58–$19/month): Provides advanced features for 1,000 contacts. 

  • Marketing Automation Plan ($48.38–$59/month): Includes automation tools for 1,000 contacts.

  • E-commerce Marketing Plan ($97.58 - $119/month): Offers e-commerce-specific features for 1,000 contacts.

Our Take

GetResponse is the ideal choice for cost-effective AI-powered email automation. With sleek templates, user-friendly design tools, and excellent "open rates" for marketers. However, it's important to note that some users may find the platform's advanced features overwhelming initially. Convert Kit Vs GetResponse

9. Emarsys

Emarsys homepage

Emarsys provides powerful online marketing automation features with artificial intelligence capabilities that can tailor email campaigns based on individual user behavior, preferences, and predictive analytics.

These intelligent ai scans enable email marketers to send highly personalized and relevant content that can significantly boost customer engagement, improve conversion rates, and increase customer lifetime value.

Features:

  • Consolidates enriches, and activates sales, product, and customer data.

  • Enables intelligent personalization of customer engagement using data and AI.

  • Provides cross-channel execution to reach customers through email, web, mobile, ads, and more.

  • Utilizes artificial intelligence and data-driven insights for intelligent, quick decision-making.

Pros: 

  • Boosts revenue with its time-saving features.

  • Provides excellent integrations and automation blueprints.

Cons:

  • Basic reporting system, especially for real-time metrics of revenue.

Pricing

  • It has a request pricing system.

Our Take

Emarsys is best suited for medium to large enterprises that require a robust and scalable solution to automate and optimize their email marketing campaigns.

10. ActiveCampaign

ActiveCampaign salespage

ActiveCampaign unifies marketing, sales, and customer service automation into a single customer experience platform.

This all-encompassing solution offers features such as tailored email marketing, enabling businesses to dispatch individualized, relevant emails to their clients.

Features:

  • Uses AI-powered machine learning for automation and personalization.

  • Ensures data protection and high deliverability.

  • Offers support for transitioning from another platform.

Pros:

  • Provides an intuitive and user-friendly interface, ideal for beginners.

  • Offers excellent customer support and service.

  • Features robust automation capabilities and customizable workflows.

Cons:

  • The platform can have a steep learning curve.

Pricing

  • Plus Plan ($49/month, paid yearly): Designed for small teams.

  • Professional Plan ($149/month, paid yearly): Suitable for teams that want to optimize digital marketing efforts.

  • Enterprise Plan (Custom pricing): For large organizations. 

Our Take

ActiveCampaign stands out with its user-friendly, comprehensive automation capabilities, best suited for businesses of all sizes seeking to optimize their marketing efforts.

11. Sendlane

Sendlane homepage

Sendlane solution offers the ability to tap into customer and user behavior data, allowing for the creation of personalized SMS outgoing messages to boost engagement.

Furthermore, Sendlane enables real-time tracking of website visits, clicks, and purchase history, supporting informed decision-making based on tangible data.

Features:

  • Leverage user data for personalized SMS messaging

  • Email automation tools

Pros:

  • High-quality AI-powered email automation tools with powerful features, particularly for Shopify.

  • Good deliverability rates and fast service from their team.

  • They provide expert help with delivery and email marketing campaign setup.

Cons:

  • Outdated and sometimes inaccurate information in contract articles and navigation materials.

Pricing

  • Monthly Plan: $200 per month, including both Email and SMS services.

  • Annual Plan: $996 billed annually. This plan offers a 14% savings compared to the monthly plan.

Our Take

Sendlane is a customer engagement and digital marketing automation platform and AI tool specifically for eCommerce businesses.

It empowers email marketers with a user-friendly drag-and-drop builder for creating and diffusing emails to specific audiences.

12. Jasper

Jasper.ai salespage

Jasper.ai is a premier AI-driven marketing software, revolutionizing how businesses optimize their marketing activities.

With a focus on empowering marketers with a user-friendly platform, it offers the seamless creation of premium-quality emails.

The power of advanced AI mechanisms within Jasper.ai elevates content optimization.

Features:

  • Create personalized emails.

  • Allows personalized content to reflect the unique brand voice in emails.

Pros:

  • Affordable and rich content generation through Boss Mode.

  • Supports 25 languages for diverse outreach.

Cons:

  • The high cost could be prohibitive for smaller businesses.

Pricing

jasper pricing
  • Creator Plan ($39/month): For freelancers, marketers, and entrepreneurs

  • Teams Plan ($99/month): Designed for small marketing teams

  • Business Plan (Custom Pricing): Suitable for departments and large organizations

Our Take

Jasper AI's strong AI-powered virtual assistant capabilities excel in increasing productivity and streamlining procedures.

One major disadvantage of Jasper AI is that its success depends on the availability and quality of data input, which might affect the accuracy and performance of its replies.

13. Seventh Sense

Seventh Sense homepage

SeventhSense is a distinctive AI-driven email marketing software designed to amplify the efficiency and engagement of your existing email marketing campaigns.

Leveraging artificial intelligence, it tailors the delivery timing of each email to suit individual users in your database, optimizing open and click-through rates.

Features:

  • Optimize email performance through AI-powered split testing.

  • Leverage artificial intelligence to automate and personalize the sequence of emails.

  • Use artificial intelligence for tracking email interactions.

Pros:

  • Decreases email bounce rates and significantly improves open rates through personalized email delivery. 

Cons:

  • The prediction accuracy can occasionally falter, but this is expected given the mathematical basis of the system. 

  • Integration with other platforms can be complicated

Pricing

  1. Business ($64/month): Includes 5,000 marketing contacts.

  2. Enterprise: Custom pricing starting at 150K contacts.

Our Take

Seventh Sense is a powerful tool that boosts user engagement and enhances the performance of email marketing strategies.

However, It may require integration with existing email service providers, which could potentially require technical expertise for setup and maintenance.

14. Drip

Drip homepage

Drip is a comprehensive AI-based email marketing tool designed to maximize engagement and drive conversions for e-commerce businesses.

Recognized for its automation capabilities, Drip allows users to create a personalized customer journey, using customer behavior and data science to target customers effectively.

Features:

  • Allows for simultaneously testing up to four email content or subject line variations.

  • Offers the ability to incorporate adaptive product suggestions within emails.

Pros:

  • Efficient market reach and data confidentiality.

  • Advanced segmentation and targeting features.

Cons:

  • Steep learning curve.

  • Slow support response.

  • Issues with email count accuracy.

  • High contract costs and additional charges.

Pricing

  • Pricing depends on the number of people in your email list.  For 2500 people, it’s $39.

Our Take

Drip best suits e-commerce businesses and email marketers who want to create more personalized and automated email marketing campaigns.

Its AI capabilities ensure that your marketing efforts and future campaigns are always data-driven and effective and save time.

15. Omnisend

Omnisend homepage

Omnisend is a good ai tool
streamlined marketing automation solution offering a blend of integrated email and SMS marketing capabilities.

This platform empowers businesses to connect with their customers, regardless of location.

An array of customizable email templates is available, catering to diverse use cases.

Features:

  • Tools like Campaign Booster and A/B testing.

  • Integrate multiple sources for customer outreach, including Email, SMS, and Push notification campaigns.

Pros:

  • Good integration capabilities.

  • Offering significant features at a competitive price.

Cons:

  • Search capabilities are limited; for instance, the inability to search contacts by phone number directly.

  • Advanced features require a learning curve.

Pricing

Omnisend pricing
  • Free Plan ($0/mo):  Ideal for startups or exploring Omnisend.

  • Standard Plan ($16/mo): Suited for growing and medium-sized businesses

  • Pro Plan ($59/mo): Best for high-volume senders looking to leverage SMS. 

Our Take

Ideal for e-commerce businesses- Has powerful segmentation and personalization, delivering highly targeted messages.

However, some features may require a learning curve.

Final Thoughts

Final Thoughts-infographics-man thinking in background is blue sky,birds,trees.

The 15 AI tools discussed in this blog serve as your competitive edge, providing you with sophisticated solutions designed for modern inbox delivery.

Using AI in your email marketing strategy is a smart move, providing a competitive edge and sophisticated solutions for modern inbox delivery.

AI tools streamline your contact list, ensuring campaigns reach real active users, eliminating bounce rates and preserving sender reputation.

Leveraging AI opens up possibilities to maximize first-party data, deliver targeted campaigns, and stay ahead in online marketing.


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About the author

Chris is an accomplished entrepreneur, With extensive

experience in digital marketing, and business development.
Chris loves to share with his readers his latest hustle, software reviews, or make-money online tips.

 

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